Born in the heart of Mexico City, Dr. María del Mar Rivero, affectionately known as 'Mar' to her family and loved ones, is the Co-Founder and Chief Physician of BonaVit.

From an early age, Mar felt a deep passion for helping others—a legacy of compassion and generosity passed down by her parents. These values became the guiding principle in her life.

Diagnosed with thyroid issues at a young age, Mar personally experienced the limitations of a medical system that often treats patients as a sum of their parts, neglecting a holistic and integrative approach. This deeply influenced her mission to champion preventive medicine focused on more holistic, integrative treatments.

Mar began her medical studies at the Faculty of Medicine at Universidad Anáhuac in Mexico, specializing in Clinical Nutrition. She went on to earn a Master’s degree in Clinical Nutrition from Columbia University in New York and later received certification from the Institute for Functional Medicine (IFM). Her practice is dedicated to a more comprehensive, humane approach to healthcare, particularly for the Hispanic community.

With the launch of BonaVit™️, Dr. Mar is able to bring her medical vision beyond the clinic, impacting lives and empowering individuals on their journey to complete well-being. This is not just a project; it’s her mission to create meaningful change, one life at a time.

Daniel, co-founder of BonaVit, has over 15 years of experience in the Health and Wellness industry. His journey with BonaVit started after meeting Dra. Mar Rivero at a scientific conference where they both attended to learn about the latest developments in the field. BonaVit was created when Daniel recognized that the Hispanic community in the U.S. was relying on low-quality supplements, often endorsed by individuals without the proper credentials or clinical experience. His mission was to change this by providing high-quality supplements backed by science, designed specifically for the community’s needs.

In addition to his role at BonaVit, Daniel has held multiple C-level positions, where he has successfully built and led teams to drive growth in both Canadian and international markets. As an entrepreneur, he has launched several ventures and serves as a board member for companies within the industry. Recently, he relaunched his consulting firm, advising Health & Wellness organizations on strategies for sales growth, international expansion, and profitability, helping them navigate and succeed in a competitive market.